Phillygoat is Philadelphia’s top independent source for Philadelphia hockey apparel, including t-shirts, hoodies, hats, and accessories designed by actual Philly fans. Founded by three brothers from Delco, Phillygoat creates original, fan-designed gear celebrating everything from the Broad Street Bullies era to Gritty’s chaotic reign and the next chapter on the ice. Every design is made with the same energy this city brings to the rink — loud, relentless, and a little unhinged.
Whether you’re looking for a Broad Street Bullies tee, a Here’s Gritty hoodie, or the Philly Invented Grit collection — this is locally designed, made-on demand gear that you won’t find at any big-box retailer. Over 100,000 customers. 10,000+ five-star reviews. Free shipping over $75.
Phillygoat is not a corporate merch machine. It’s a Philadelphia-born brand founded by three brothers from Delaware County who grew up watching the Broad Street Bullies documentary on loop, remember Eric Lindross getting concussed repeatedly, and debating whether Gritty is just a hero or a full-fledged god. (The correct answer is both.) Every design in this collection is created in house — no clip-art logos, no mass produced blanks. These are jawns that reference the fights, the glory years, the orange-and-black chaos, and the mascot who became a meme, a movement, and a way of life.
When you wear Phillygoat hockey gear to a game at the Xfinity Mobile Arena, people notice. They ask where you got it. Because these designs don’t exist anywhere else — from the Here’s Gritty Comfort Colors Tee to the 215 Bully Shirt, from the Philly Invented Grit Tee to the Big Ben vs Gritty Kong Tee. This is gear that could only come from this city.
Everything is made on demand. Less waste, more creativity, and designs that aren’t gathering dust in a fulfillment center next to a pile of soulless Fanatics jerseys.
Philly hockey fans are a specific breed. We’re not casually interested in hockey — we’re the ones who named our mascot after pure chaos and made him a folk hero. Here’s a breakdown of the best Phillygoat gear based on who you are:
You own a Bobby Clarke jersey. You’ve watched the ’70s documentary at least a dozen times. You think hockey was better when you could actually fight. Your picks: The Broad Street Bullies Tee, the Broad Street Bullies Hoodie, and the Broad Street Bullies Trucker Hat. For the deep cut: the Broad Street Bullies Knit Hat for cold January games.
Gritty isn’t just a mascot to you — he’s a lifestyle. A state of mind. A seven-foot orange avatar of Philadelphia’s collective energy. Your picks: The Here’s Gritty Tee (the classic), the Here’s Gritty Comfort Colors Tee (the vintage wash), the Here’s Gritty Hoodie, or the Hello Gritty Tee for the Hello Kitty crossover crowd. There’s also a Here’s Gritty Baby Onesie for starting them young.
You don’t just watch hockey — you live the attitude. Philadelphia invented grit, and your wardrobe should prove it. Your picks: The Philly Invented Grit Tee, the Philly Invented Grit Hoodie, or the 215 Bully Tee for representing the area code and the attitude in one shot. The Mischief Knight Tee is the dark horse pick for fans with edge.
You’re buying for someone who yells at the TV during hockey games and has at least one piece of orange clothing in every drawer. Your picks: The Here’s Gritty Comfort Colors Tee is universally loved, and the Hello Gritty Pin is a perfect add-on. Browse our Best Sellers for more ideas across all sports.
Here’s how our Philly hockey gear breaks down by product type:
The core of the collection. Premium combed and ring-spun cotton that holds up through hockey season and beyond. From the Broad Street Bullies Tee to Comfort Colors vintage washes like the Here’s Gritty Comfort Colors Tee, plus tri-blend options like the 215 Bully Tri Blend Tee. Most designs come in unisex, women’s, and youth sizes.
Hockey season is hoodie season. Our hoodies and sweatshirts are built for February games when the wind off Broad Street cuts through everything else. The Here’s Gritty Hoodie is the bestseller, while the Broad Street Bullies Hoodie and the Philly Invented Grit Hoodie round out the top tier. For the premium lane, the Vintage Retro Philly Hockey Hoodie brings serious throwback energy.
The Broad Street Bullies Trucker Hat and the Broad Street Bullies Knit Hat are the headwear anchors of this collection. Browse all Philly hats here.
This collection goes beyond standard apparel. You’ll find the Hello Gritty Pin, the Ice Monsters Slip-On Canvas Shoes (men’s and women’s), baby onesies like the Broad Street Babies Onesie and Here’s Gritty Baby Onesie, the Vintage Retro Philadelphia Hockey Track Jacket, and Joggers.
The short answer: Phillygoat designs are made by actual Philadelphians who know that Gritty is a cultural institution, not just a mascot. Every graphic is created by three brothers from Delco who grew up on Broad Street Bullies lore and consider Gritty’s debut one of the great moments in Philadelphia sports history. You’re not getting a generic team-logo tee — you’re getting jawns that feel like inside jokes between everyone who’s ever screamed at a ref from Section 209.
Big-box retailers sell the same licensed logo in orange and black to every NHL market. Phillygoat sells shirts that reference specific eras, specific attitudes, and specific cultural moments that only Philly hockey fans truly get. We’re the shirt someone compliments you on. They’re the shirt 20,000 other people also bought.
Looking for a gift for a Philadelphia hockey fan? Whether it’s a birthday, Christmas, or a "sorry they missed the playoffs again" consolation present, here’s what to grab:
The Hello Gritty Pin is the perfect stocking stuffer, bag accessory, or add on to any order.
Tee sweet spot. The Here’s Gritty Comfort Colors Tee, the Broad Street Bullies Tee, the Philly Invented Grit Tee, and hats like the Broad Street Bullies Trucker Hat all land in this range.
Hoodies and sweatshirts. The Here’s Gritty Hoodie, the Broad Street Bullies Hoodie, and the Philly Invented Grit Hoodie are all cozy, year-round crowd pleasers.
The Vintage Retro Philadelphia Hockey Track Jacket, the Ice Monsters Canvas Shoes, and framed Broad Street Bullies collectibles from Spector Sports Art. Orders over $75 ship free.
Philadelphia hockey has one of the richest, most violent, and most beloved histories in the sport. Phillygoat’s collection honors all of it:
🥊 The Broad Street Bullies Era (1972 1979)
Two Stanley Cups. Bobby Clarke. Bernie Parent. Dave Schultz. The toughest hockey team ever assembled. Shop the Broad Street Bullies lineup — tees, hoodies, hats, kids tees, and tank tops that honor the era when Philadelphia hockey made the entire NHL flinch.
🔥 The Gritty Era (2018–Present)
Nobody asked for a seven-foot orange nightmare mascot with googly eyes. But Philadelphia didn’t just accept Gritty — we made him a god. The Here’s Gritty collection spans tees, hoodies, sweatshirts, Comfort Colors washes, baby onesies, youth tees, and the Hello Gritty pop-culture crossover. The Phanatic & Gritty Step-Brotherly Love design is a Philly mascot power duo.
🏒 The Throwback Vibes
For fans who love the retro aesthetic, the Vintage Retro Philly Hockey collection includes a jersey-style tee, hoodie, sweatshirt, joggers, track jacket, and a women’s jersey tee. Classic orange-and-black, old-school attitude.
The Big Ben vs. Gritty Kong Tee brings British-Philly humor to the hockey collection — a mashup of King Kong climbing Big Ben, except it’s Gritty because of course it is. Also available as a 3/4 Sleeve Raglan and Long Sleeve Tee. Limited collab energy — perfect for the fan who wants something nobody else
has.
Philly hockey is just one piece of the puzzle. Browse the rest of the Phillygoat universe:
Philly Football Collection — Go Birds, Kelly Green, Saquon, and all things gridiron
Philly Basketball Collection — Trust the Process, Iverson, Maxey
Philly Baseball Collection — Red October, Ring the Bell, Dancing on My Own
Philly Culture Collection — Jawn, Wooder Ice, It’s a Philly Thing
Philly Food Collection — Cheesesteak, Soft Pretzel, Wawa love
Neighborhoods Collection — South Philly, Fishtown, Manayunk, Delco
Baby & Kids Collection — Broad Street Babies, Here’s Gritty onesies, youth tees
GOATED Premium Streetwear — Elevated Philly streetwear
Phillygoat is an independent, locally designed apparel brand — not officially licensed by the NHL. That’s what makes it special: instead of the same logo tees sold at every arena, Phillygoat creates original, fan-designed artwork that celebrates Philadelphia hockey culture, the Broad Street Bullies legacy, Gritty, and decades of ice-level intensity. Think of it as fan art you can wear.
Most Phillygoat tees and hoodies are available from XS to 4XL, with many designs also offered in women’s, youth, toddler, and baby sizes. Check individual product pages for exact sizing. We use standard US sizing — if you’re between sizes, go up.
Phillygoat products are made on demand, so production takes 3–7 business days before shipping. Domestic delivery usually arrives within 5–8 additional business days. Orders over $75 ship free. Plan ahead for puck drop — we’re fast, but we’re not Bobby Clarke fast.
Phillygoat offers 30-day hassle-free returns. If you’re not happy, reach out and the team will make it right. With over 10,000 five-star reviews, returns are rare.
Yes — a lot of it. Phillygoat has one of the deepest Gritty apparel collections anywhere. The Here’s Gritty line alone spans tees, Comfort Colors tees, hoodies, sweatshirts, raglan shirts, tank tops, baby onesies, kids tees, and youth tees. There’s also the Hello Gritty crossover, the Phanatic & Gritty Step Brotherly Love mashup, and the Big Ben vs. Gritty Kong Passyunk Avenue collab.
Absolutely. The Broad Street Bullies collection includes tees, hoodies, sweatshirts, a trucker hat, a knit hat, kids tees, tank tops, and women’s tank tops. It’s one of the most complete tributes to the ’70s dynasty you’ll find outside of a museum.
For a game at the Wells Fargo Center, the Here’s Gritty Tee or the Broad Street Bullies Tee are no-brainers. For cold games, layer the Here’s Gritty Hoodie or the Philly Invented Grit Hoodie over your tee. You’ll be the best-dressed person in your section.
Yes. Phillygoat donates portions of sales from specific collections to Philadelphia-area foundations, including the Darren Daulton Foundation and the Battle Brothers Foundation. Brotherly Love isn’t just a slogan.
Phillygoat has served over 100,000 customers and earned more than 10,000 five-star reviews. Featured in the Philadelphia Inquirer, CBS Philadelphia, Fox 29 Philadelphia, and DelcoToday. Collaborates with Philadelphia legends including Nick Foles, John Kruk, Hugh Douglas, and Domonic Brown. Every product is backed by 30-day hassle-free returns and free shipping on orders over $75.
The best trust signal in hockey? Wear a Phillygoat Gritty shirt to a game and count how many strangers yell "GRITTY!" at you approvingly. That’s Philadelphia for you.
Go deeper into Philly hockey culture with these guides from the Phillygoat blog: